- 1 Marketing Director

About the Role

Seaside Vacations is seeking a Marketing Director to lead and execute marketing strategies that drive vacation bookings, grow brand awareness, and support homeowner acquisition across the Outer Banks.

This is a hands-on leadership role ideal for someone who can think strategically and execute effectively. You’ll oversee campaigns from concept to completion, manage day-to-day marketing efforts, and continuously optimize performance across channels. This role also requires an understanding of how evolving technologies—especially AI—are changing search behavior, content strategy, and marketing efficiency.

Key Responsibilities

Strategy & Leadership

• Develop and execute comprehensive marketing strategies to drive occupancy and revenue across a portfolio of 450+ vacation homes

• Identify opportunities for growth across guest acquisition, repeat bookings, and homeowner recruitment

• Collaborate with leadership on business goals and market positioning

• Manage marketing budget and allocate spend for maximum ROI

Campaign Management & Execution

• Plan and execute seasonal campaigns (spring, summer, shoulder season, etc.)

• Oversee email marketing strategy including segmentation, automation, and promotions

• Manage digital advertising (Google, Meta, OTT/CTV, retargeting, etc.)

• Lead website content strategy including landing pages, SEO, and CRO initiatives

AI, Search & Digital Innovation

• Stay current on how AI is reshaping search behavior (including generative and zero-click search) and adapt strategies accordingly

• Optimize website content and structure for both traditional SEO and AI-driven discovery (e.g., conversational search, featured snippets, and evolving search engine experiences)

• Leverage AI tools to improve marketing efficiency, including content development, personalization, and campaign optimization

• Evaluate emerging technologies and recommend practical applications that improve performance, scalability, and guest experience

Content & Brand

• Maintain and evolve the Seaside Vacations brand voice—fun, approachable, and coastal-inspired

• Oversee content creation including email, website, social, and property descriptions

• Ensure consistency across all guest and homeowner-facing messaging

Performance & Analytics

• Track, analyze, and report on marketing performance (traffic, conversions, ROI, etc.)

• Use tools like GA4 and CRM/email platforms to guide decision-making

• Continuously test and optimize campaigns for improved results

Team & Collaboration

• Work cross-functionally with Guest Services, Owner Services, and Operations

• Manage external partners (agencies, media vendors, local partnerships, etc.)

• Manage an internal marketing team

Qualifications

• 5+ years of experience in marketing, with at least 2+ years in a leadership role

• Experience in hospitality, travel, or vacation rentals strongly preferred

• Strong understanding of digital marketing channels (email, paid media, SEO, CRO)

• Familiarity with AI tools (e.g., ChatGPT or similar) and their application in marketing workflows

• Understanding of evolving search trends, including AI-driven search experiences and their impact on SEO and content strategy

• Proven ability to manage campaigns from strategy through execution

• Analytical mindset with experience using data to drive decisions

• Excellent communication and organizational skills

• Ability to balance automation with brand voice, quality, and authenticity

• Comfortable working in a fast-paced, seasonal business environment

What Success Looks Like

• Increased direct bookings and reduced reliance on third-party platforms

• Strong email engagement and repeat guest conversion

• Effective seasonal campaigns that drive occupancy in need periods

• Growth in homeowner leads and conversions

• A consistent, recognizable brand voice across all channels

• Website and content strategy evolves to remain competitive in an AI-driven search environment

Why Join Seaside Vacations?

• Be part of a well-established, locally trusted brand in the Outer Banks

• Opportunity to make a direct impact on company growth

• Collaborative team environment with room for creativity and innovation

• Work in one of the most sought-after vacation destinations on the East Coast

To apply, please email your resume and cover letter to Lori Smith, [email protected].