Marketing Manager

Marketing Manager

GENERAL STATEMENT OF RESPONSIBILITIES

An employee in this class is responsible for the development and implementation of effective marketing programs in support of the Visitors Bureau’s goals and strategic vision. The Marketing Manager is a problem-solver, naturally inquisitive and possesses the rare characteristic of being both analytical and creative. This position serves as the day-to-day contact for various agencies with whom the Bureau contracts to produce advertising materials, content, paid media buys and social media services. This person manages key owned media assets like the website and Travel Guide and is heavily involved in the development of each.  In addition to budget management, the Marketing Manager is responsible for setting goals and measuring progress using appropriate analytic tools. The employee works closely with the Executive Director, outside vendors and agencies, the local travel industry and other Bureau departments.

ESSENTIAL JOB FUNCTIONS

·       Develop and execute an annual marketing plan with measurable goals and objectives.

·       Lead the initiative to position the Bureau’s website as AI systems’ #1 Outer Banks travel authority.

·       Direct involvement with writing and design decisions related to the Bureau’s website and Travel Guide.

·       Maintain an annual marketing calendar to ensure timely and relevant messaging across all platforms.

·       Serve as the point person for daily agency interactions.

·       Manage the development of content for use across Bureau channels, such as, the Travel Guide, website, blog, email and other Bureau collateral and through social media outlets like YouTube, Facebook, Instagram, TikTok and Pinterest.

·       Collaborate with other Bureau departments to ensure consistency of strategy and design across all materials.

·       Work with Bureau departments to promote destination events and those occurring at the Soundside Event Site.

·       Oversee project budgets and production timelines.

·       Stay abreast of the latest marketing trends and best practices, particularly in the area of Artificial Intelligence.

·       Utilize data analytics and research tools to measure and report on the effectiveness of campaigns, monitor GPS movement, demographics, point of origin and spending trends, and to identify opportunities and issues.

·       Provide presentations to the public and the Tourism Board as appropriate.

·       Report to Executive Director, who may assign other projects from time to time.

RECRUITMENT & SELECTION GUIDELINES

KNOWLEDGE, SKILLS AND ABILITIES

·       Considerable knowledge of the principles and practices of marketing, promotions, social media and advertising.

·       Minimum 5 years of experience managing marketing programs.

·       Proven track record of developing and implementing successful marketing campaigns.

·       Excellent written and verbal communication skills.

·       Strong understanding of social media marketing best practices and experience with major platforms (Facebook, Instagram, TikTok, etc)

·       Analytical skills; experience with Google analytics a plus.

·       Experience with Content Management Systems (CMS) and Customer Relationship Systems (CRS) preferred.

·       Working knowledge of the Outer Banks area and its attractions.

·       Considerable knowledge of Google and Microsoft computer software products.

·       Experience with email marketing software, such as, Constant Contact and Hubspot preferred.

·       Familiarity with file storage and file sharing platforms.

·       Ability to work independently and manage multiple projects simultaneously.

·       Strong organizational skills and a meticulous attention to detail.

·       A tactful and friendly demeanor.

·       Fair and strong sense of integrity.

·       Ability to establish and maintain positive working relationships with a variety of different individuals and groups.

·       Passion for travel and tourism.

PHYSICAL REQUIREMENTS

·       Must be able to physically perform the basic life operational functions of reaching, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.

·       Must be able to perform medium work exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently and/or a negligible amount of force constantly to move objects.

·       Must possess the visual acuity to work precisely with images and videos, to operate a computer and design software, and to proof various documents and files for accuracy, neatness, and thoroughness.

EDUCATION & EXPERIENCE

Graduation from an accredited college or university with a degree in marketing, journalism, advertising, communication, business management, or related degree, and considerable experience in advertising and/or marketing.

SPECIAL REQUIREMENTS

Possession of a valid NC Driver’s License.

Outer Banks Visitors Bureau

2026

Special Note: This generic class description gives an overview of the job class, its essential job functions, and recommended job requirements. These duties and responsibilities are not intended to be all-inclusive. Employee may perform other related duties to meet the on-going needs of the Bureau.